Saturday, November 26, 2016


I adore glitter. I think as humans, when we see something shiny, we gravitate towards it. Lately the newest trend I have been noticing is glitter. However, it is being used in some really unique ways as of late and has a little more of a disheveled look to it. Today's post will be all about the history of glitter, glitter throughout the ages, and the latest trends in glitter makeup!

Evolution of Glitter
Time: 1934
Place: Bernardsville,NEW JERSEY (i am from NJ so the pride is through the roof rn)
Evolution: A machinist by the name of Henry Ruschmann invented the process of grinding plastic. This resulted in large quantities of glitter and his company is still a large producer of it to this day!

Glitter Through the Ages 

1930s/40s/50s: This was the era of costume in film! From flapper dresses to beautiful gowns, glitter and sparkle was seen as a the stuff of Hollywood magic.

1960's/70's: Although used in makeup, much of the glitter from this time was used to adorn everyday items from platform shoes, to drums, and especially clothes (think Diana Ross, Cher, Bowie, Elton John), glitter was a lifestyle.

Image result for motley crue glitter

1980s: Glitter use was definitely at an all time high during this time. From 80's hair metal bands to valley girls, glitter was used anywhere and everywhere (anyone else wish they were a teen in the 80s? no? just me? okay moving on......). I also commend the 80's hair metal bands for their overall use of makeup in general!

Image result for gwen stefani 90s

1990's: Having been an actual 90's kid myself, I can say glitter was POPPIN in the 90s. Brands like Bonne Bell and Lipsmackers made a variety of glitter infused lipglosses during this time. Once again Gwen Stefani was at the forefront of the glitter trend! The trendy store the Limited Too also put out a line of glitter makeup, glitter infused body sprays, and lotions just in case you didn't have enough glitter on yourself already.

Image result for christina aguilera 2000s

Early 2000's: Who could forget the era of Pop Princesses? Britney, Christina, Ashanti, Pink, and Destiny's Child were all about glitter. However, I should mention the glitter of this time was a lot more frosty! Frosty hues of baby blue and silver were extremely popular during this time.

serendipitous sweets: The best beauty looks to wear to holiday parties this year, here::

Today: Glitter had a brief hiatus for a while. I felt as though I was only seeing it among the makeup artist world. My former coworkers at Sephora rocked glitter, but glitter was a part of our everyday life because we practically lived in a makeup store. How about every day people? Well now its back and seen as tres chic among fashion elite.

“ by @annesophiecosta on Instagram
image found via IG @annesophiecosta 

How to Wear Glitter: The latest trends for glitter is a bare face coupled with a subtle smattering of glitter. I enjoy the bare face with glitter because glitter is already a bold choice, and beating your face along with it can have a Miss Piggy effect (although I do enjoy a full face of makeup). This light touch of glitter has a youthful feel because of the effortless application and carefree attitude that comes along with it. Below are a few great choices if looking to embark on a glitter journey.

Glitter Party
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Friday, November 18, 2016

The Chola

When you hear the word chola, what do you think of? For me it is the makeup first, and the bad ass attitude second. I am not sure what order was intended but for me it's the signature brown lined lips, matte eye shadow, and cat eye that come to mind right away. As a kid, I devoured documentaries and shows about all walks of life. Growing up in the 90's, gang culture was at an all time high. As a result, television capitalized on this by featuring lots of shows on the subject matter. My favorite tv special was when they featured the chola aka homegirl. Their style fascinated me. So where did this aesthetic come from? We are gunna break it down in a good old history lesson..............


Where: Los Angeles,CA

When: Early 1940's, WWII era

The chola, originally called a "pachuca", movement was a direct result of the Mexican Repatriation, which was the illegal deportation of Mexican Americans, many of whom were already US born citizens, (the US has so many stains on its hands, its embarrassing). It was during this time that Mexican Americans began to rebel against forced assimilation. The men donned zoot suits, while the women embraced exaggerated teased hair, red lipstick, and tight sweaters and shorter skirts (at the time these looks were seen as controversial, nowadays not so much).

1960's, 70's and beyond:
This is where the gang attire began to appear. Gangs emerged as a way to promote family, pride, and a sense of identity. This served as a way to preserve the culture that they were told to abandon. Eventually the Chola attire changed to dickies pants, door knocker earrings, and converses. This practical style was adapted from the low-budget lifestyle of the community, which mainly consisted of blue collar workers.

Present day:
In some ways, this style has faded for many but it still serves as a great sense of pride in the power of womanhood. Chola women were seen as powerful, tough, and equal counterparts to the cholos. These women did not just sit around looking stylish, they were an integral part of the community and could fight their own battles.

In Pop Culture:
Chola style has been glamorized in Hollywood, from Gwen Stefani to Fergie to major fashion brands, Hollywood elite has grabbed from these iconic looks for inspiration. Although inspiring, it is so so important to understand the history behind this look! This is not just a style choice, it is also a reflection of their everyday life which was and is not always so glamorous. A good pop culture reference would be the film Mi Vida Loca from 1994, which follows two best friends Sadgirl and Mousie and how their friendship is formed through the chola/homegirl lifestyle and the trials and tribulations of ganglife in Echo Park.

Related image

Final Thoughts:
I would like to mention that although beautiful to look at, many were or are members of gangs and I am not trying to glamorize this lifestyle. This is merely a look at this beauty ritual, which I find to be fascinating. I read an article about cholas and it compared the makeup stylings of a chola woman with their male counterparts relationship with graffiti. This was and still is a way to represent their community, heritage, and creative aesthetic. Long live the chola. Check out the links below for more on cholas, educate yaselves puhleaze.

Mi Vida Loca

Real Cholas Rate Celebrity Chola Inspired Looks

Homegirl Initiation

xoxo gogogabz

ig: @gogogabz

Tuesday, November 8, 2016

Braids: A History Lesson

Ahhh braids, so pretty to look at aren't they? On a real tip though, who the hell sat there one day and realized they could do this with hair? I have not done my research yet, but I think it most likely has to do with weaving. If you can weave material, you can certainly apply the same concept to hair right? When did this all start though? Who takes credit? We are going to break it down right now, in a history lesson.......

  • Defintion: Interlacing of 3 or more strands of hair
  • Origin: Africa, 30,000 b.c
  • Purpose: For many tribes this was done to help display their role in a tribe, marital status, or wealth, a quick means of communication. Due to the length of time some braid styles took, it became a social gathering among people as well, where people of a particular tribe could meet and talk among one another


Image result for french braidsImage result for french braids

French Braids
  • Defintion: Three stranded braid style, where all the hair is interlaced near the scalp and cascades down towards the nape of the neck
  • Origin: NOT FRANCE! hahah surprising huh? First depictions of this style were seen thousands of years ago in Greek paintings.

featuring my buddy Amy 

Corn Rows
  • Defintion: Several rows of braids close to the scalp 
  • Origin: Earliest findings are from 3000 b.c


Box Braids
  • Definition: Individual sections or plaits, divided by small squared off boxes, tapering off with a braid.
  • Origin: Dates back as far as 3500 bc Egypt, but became popularized in pop culture with Janet Jackson (think Poetic Justice) 

Final Thoughts: 
There has been so much hype and lets face it, controversy about braids. I am not a scholar on the issues of cultural appropriation but I do understand it and respect that it shouldn't happen, although sadly it does. Soooo WTF is cultural appropriation? Simply put, it is the exploitation of something from a culture that is often deemed inferior. The "superior" culture takes over whatever trend there is, this could be anything, and exploits it for their own, without crediting the culture from which it came from. So where the hell do braids come along in all of this? Kylie Jenner comes to mind when thinking about this. She often has been accused of adopting many things from African American culture and seen as "edgy" for doing it. However, when someone from the African American community does the same thing they have been doing for years, it is either disregarded completely or has a negative stigma attached to it. I do not think this is necessarily Kylie's fault, but rather society's. I do, however, think Kylie should speak out more about the many issues the African American community faces. I say this because when you embrace an entire culture, you can not just embrace the good, you have to embrace the hardships too. That goes for anyone interested in another culture! You can not just adopt the cute things from a culture without seeing what it represents to someone else. It is disrespectful and totally ignorant. There is no harm in picking up a book and reading about a culture before you decide to represent it, even if you think its a subtle representation, its meaning is often not so subtle at all.